In big agencies something goes wrong all the time.
It happens when projects get handed between people. One person works on your project one day, doesn’t finish it, so it goes to someone else who reads the brief differently. Then that person hands it to someone else. By the time the work comes back to you, it barely resembles what you asked for.
Nobody did anything wrong. That’s just what happens when too many people touch the same project.
The info that gets lost along the way
The basic stuff usually survives. Deadlines, product details, who you’re talking to.
What doesn’t survive is the context. The reason you wanted it done a certain way. The thing you said in the meeting that wasn’t in the brief but actually mattered most. That stuff disappears in the handoffs and you only find out it’s gone when you see the finished work.
The senior pitch, the junior delivery
The people who sell you on the agency are almost never the people who do your project.
Senior people win the business. Then it gets handed to whoever has capacity that week. That’s not a criticism, it’s just how the model works. But it means you’re often paying senior rates for junior work, from someone who’s reading a brief that’s been passed down the chain.
Why clients keep coming back to Incognito
Speed and quality. That’s what clients come back for, year after year.
Two people, across the whole project, start to finish. Design and marketing, under one roof, working together. When you brief us, we’re the ones doing the work. No handoffs, no interpretation, no drift. What you said in the first conversation is still in our heads when we’re finishing the last deliverable.
Between us we’ve had to learn a lot over the years because our clients want to work with the same people every time. So we became those people. And because we don’t carry the overheads a big agency does, we charge for the project, not the postcode.
If that sounds like what you’ve been looking for, let’s talk.