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AI and creative work: an honest account

Production

AI and creative work: an honest account

I've been using AI tools in my actual work since early 2023. Here's the version from someone who's just been using it, not theorising about it.

Read More 19 August 2024
The real cost of the briefing chain

Industry

The real cost of the briefing chain

In big agencies, something goes wrong all the time. Here's what actually gets lost in the handoffs, and why two people who do everything beats a team of twenty.

Read More 8 July 2024
Monday musings around symphonies

Musings

Monday musings around symphonies

Get in touch if you could use a few more instruments in your orchestra!

Read More 21 January 2024
What's in a name?

About

What's in a name?

Have you ever wondered why we're called Incognito, or what's with the little man in the hat?

Read More 16 January 2024
New year, new us!

News

New year, new us!

Incognito Design is now Incognito Marketing and Design, with Niki Smith joining the team.

Read More 15 January 2024

Niki

Strategy & Client Lead

021 042 0243
Incognito Design

Kieren

Design & Production Lead

021 161 6488
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