The humans behind the work

Niki & Kieren Smith.

Name: Incognito Marketing and Design
Address: Red Beach, Auckland, NZ
Telephone: 021 042 0243

A strategist and a designer. A husband and wife. Two people who chose to work together because it produces better work than working apart.

Let's talk →

Our story

We chose to build something smaller. And better.

Two experienced people, working closely with you, on every project. No handoffs. No dilution. No mystery about who's doing the work.

Most agencies pitch you the seniors, then hand you to juniors. You pay for a team of twenty and get the attention of one, whoever has capacity that week. We're not that.

Between us, 40 years working on some of New Zealand's biggest brands. Coca-Cola, Air New Zealand, Vodafone, Mars, Durex and more. That experience is now yours, without the agency that used to come with it.

How we think

People feel first. Then they justify.
Our work starts there.

People don't make decisions rationally. They feel first, then justify. They're influenced by context, framing, social proof, and a hundred cognitive shortcuts they're not even aware of.

Think

Psychology-led strategy

We understand the cognitive and emotional triggers that make people choose one brand over another.

Create

Strategy and design, in the same room

Strategy and design in the same studio means your brief never loses meaning in translation from one person to another.

Move

AI-enhanced production

We use the latest AI tools to move faster and produce more. Agency output without agency timelines or markups.

Strategy & Client Lead

Niki Smith

021 042 0243

Ten years in advertising agency account service, then seven years as Shopper Marketing Manager at Coca-Cola Oceania. Niki knows both sides of the agency relationship better than almost anyone. She has been the client and the strategist.

She brings deep expertise in marketing strategy, shopper and retail marketing, project management, and copywriting. The psychology angle is hers. She has spent years studying how people behave at the shelf, in the scroll, and in the moment of decision.

"If you need a vague brief turned into something people actually act on, that's Niki." - Kieren

Design & Production Lead

Kieren Smith

021 161 6488

Started client-side, moved through advertising agencies, then went independent and spent years building the range that makes Incognito's design output genuinely different. Not just logos, but systems. Not just ads, but motion, web, and campaigns that hold together across every touchpoint.

One of the early adopters of AI tools in creative production, not to replace the thinking, but to dramatically accelerate it. The ideas are still human. The speed is something else.

"If you need work that looks as good as the brief deserves, that's Kieren." - Niki

What our clients say

4.9

5 star reviews on Google

"Niki and Kieran listened to our story and kindly offered to support our cause with the generosity of their time and the expertise of their craft. If you want people who genuinely care, this is your team."

Andrew Hoggard

Duke House Trust

"The consistent delivery of first-class service, exceptional design knowledge, and ability to bring creative expertise across a wide range of complex projects is something truly rare."

David Murray

Client

"We have used Incognito for a number of years and have always received prompt communication. Our work was attended to carefully and professionally every time."

Michael Clemmett

Client

You bring the challenge.
We'll move it forward.

Get in touch → Call Niki · 021 042 0243